It was an honour for us to work on the communications campaign of the European Monitoring Centre for Drugs and Drug Addiction (EMCDDA), where they launched a survey in 31 European countries to get more information about the drug usage patterns of citizens.
The survey was totally anonymous, so we couldn’t use Google Analytics data for fine-tuning, but still, with the inputs of the professionals working in this field and using multiple formats and channels, we could reach many people and as a result we could generate the most filled-out forms in Europe!