VIKTORIAVARGA BUDAPEST is a young fashion designer’s namesake brand, which is dedicated to strong, vibrant women. Daring colours and cuts, genuine materials are in the core of it. The design is very feminine, yet the pieces are very comfortable and can be worn for any occasions. The collections build on each other and the items can be well combined. Altough the brand is very young, Viktória Varga has presented her newest collections already two times at Budapest Central European Fashion Week.
We’ve been working mostly on VIKTORIAVARGA BUDAPEST’s social communication, focusing on Instagram. During the two years, we managed to secure steady growth of followers and engagement, also to make connections to the target group and to its central personalities. These newly gained contacts became the main source of word of mouth and helped to create awareness and buzz around the brand.