Client: Organic gardening e-commerce brand (Hungary)
Engagement: 2020 – present
Services: PPC management (ongoing); social media management & photography (early phase)
Data shown: Jan 2022 – Jul 2026 (Google Analytics 4 — reporting starts from our GA4 migration; the partnership itself began in 2020)
The challenge
Organic gardening is a passion-driven niche: the audience is enthusiastic but scattered, seasonality is strong, and product margins demand efficient advertising. Our client — one of Hungary’s most recognised organic gardening brands — needed paid campaigns that turn ad spend into measurable revenue.
What we did
In the early phase of the partnership we built the brand’s social media presence and produced its photography. As the brand matured, our role focused on what moves the needle most: full-funnel Google Ads management. We built and continuously optimise a clean, purpose-driven campaign structure — Performance Max, brand and AI-powered search, dynamic search ads, shopping and display — each with its own role in the funnel, reviewed strictly against revenue data.
The results (Jan 2022 – Jul 2026, GA4)
- HUF 800M+ (≈ €2M) in tracked online revenue across all channels during the period
- HUF 274M (34%) driven directly by paid campaigns we manage
- Google Ads is the single largest revenue source: HUF 250M+ — more revenue than organic search, from less than half the sessions
- A paid visit is worth ~2.6× an organic visit in revenue per session — the clearest proof of precise targeting
- 2.5M+ users, 4.5M+ sessions over the period
- Organic and direct traffic together now generate over half of all revenue — the brand has become a destination customers seek out by name, a foundation laid in part during the early brand-building phase
Why it matters
Six years into the partnership, the collaboration is still going — a living example of our typical 3+ year client relationships. The campaigns pay for themselves in tracked revenue, and the account structure is clean enough for the client to understand exactly what their money does.
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